Pharma’s Advertising on TV

February 7, 2019

The US is one of only two countries allowing Pharma television advertising. If it seems every other ad is either fast food , cars or drugs they are all top 6 advertisers. But only Pharma is rising on tv @about 5%/yr -while others are flat. AMA has been unsuccessful since 2015 pressing for a tv ad ban here.

Excerpt

Kantar analysis shows 72% of commercial breaks on the CBS Evening News have at least one pharmaceutical advertisement.

https://amp.usatoday.com/amp/99203878

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Ron Barshop

Barshop’s move into primary care began when he co-founded and presided over AMPD, an ancillary income provider for PCP offices, and Smart Allergy Labs, which served 50 clinics over three states in its first nine months alone.

Today, Barshop is CEO of Beacon Clinics, a leading ancillary income provider for primary care providers. Beacon is top-in-class for improving allergy outcomes, increasing patient volume, and developing industry-leading safety protocols.